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Influencers, through history, have been leveraging the media to shape their audiences’ cognition. This once happened, through the printed media, then through broadcasted media; until the internet and social media disrupted the old information environment paradigm. But the competition for the public’s attention continues through all available means. Soon new techniques and technologies will disrupt today’s information environment forcing us to face new challenges within the information competition arena.

Get ready for the next disruption.