Posted: 10/08/2013

Campaign Organization we might have two separate messages. One for each of the objectives 1. Attract as many participants as possible to the Course 2. Show NATO that Innovation Hub is innovating again Potential main Messages learn to make safe professional use of social media understand the Social Media world discover the MOOC learn SM a la carte Slogan using number is considered both playfulness and seriousness could be used in parallel - seriousness for the SM course message - playfulness for the MOOC message