Improving SM Management

Posted: 09/05/2017

Innovation Hub Social Media MOOC Management Meeting Wednesday April 23rd, 2014 Matthew Gurley, Sarah Birdsall Justyna Adamkiewicz, Bruce ModesImproving SM Management for MOOC 2.0Today"s meeting was geared towards improving the ease and management of the next social media course. We addressed issues of grading techniques, communication between interns and professors, processes after live lessons are completed, and general motivation. As more ideas of improvement are sure to arise before October, this is what we have worked on so far.Improving GradingThe hardest part about grading for the interns was going through each and every student"s Facebook, twitter, and instagram to scroll and see what they have done, although much of it was set to private. Our initial thought is to generate a brand new Facebook, instagram, and twitter specifically for interns to use. The only people that the social media sites will be associated with is the interns, and assignment one or two will be to friend or follow these sites. This way the only thing these webpages see are posts from students, making it extremely easy to track. On this Facebook we would utilize groups in order to better communicate with the students. Some example groups we have come up with is a Q&A group to help with assignments, anAdvanced Student group where graduated and returning students can advise or help current students, and a LiveLesson group where those who don"t have livestream can post questions in a contained area.Increasing CommunicationAnother factor would be improving operations during the Livestream Broadcast sessions. Looking back majority of the issues we identified resolved around loose regulation and communication between interns and professors. Especially if we get the funding to compensate the professors, we believe some regulatory processes are necessary to insure the best quality for the live lessons. We plan to write a formal procedure in the near future, but it will include:Sending in their lesson a day in advanceAllows the interns to scan through the presentation to ensure we are ready for video/audio segmentsOrganizing the GoToMeeting session 20 minutes before live lesson.Here we will test connection and sound on their endMove to a fake broadcast 10 minutes before live lesson to test the sound/quality before we go liveCommunicate with professor on when they would prefer to pause for Q&AThe formal procedure would be sent to the professor along with the schedule and any other information, and sent again as a reminder a day or so before the lesson. After the lesson we would like to send a certificate or an email of appreciation for the professors" hard work. From there we would invite the professors to the Facebook/twitter/instagram to help advice students._After the ShowAfter the broadcast is finished, we want to market them more through circles outside of NATO as well. We will post the videos on all social media, require both interns and students to repost in on their social media networks. This will expand it through many different social media markets bringing them to our livestream and the ihub website. We also have the idea that a more generic hashtag just for the livelessons would be nice, so other people outside of our generic networks can stumble onto easier or feel more welcomed to use it. We will also use the new Facebook to generate group discussions in groups designed after each lesson. The goal here is to drive further discussion about the class between the new social media students. We also want to encourage advanced and graduated students to post tutorial videos on our page to help the newer users with assignments. This will maintain involvement with graduated students.General MotivationThe final problem we came too, and also the most important, is generating stronger motivation for the students. With the specialized Facebook/twitter/instragram with groups specialized to specific classes and causes, it will already help people stay more involved. But on top of this, we believe trying to get the course accredited will motivate more people to stay with it. We have noticed the LinkedIn stamps and believe the certificates are a great idea, but having the accreditation of the class will help draw more attention. Support of better intern communication and graduate students can help a lot too. With better progress on grading on our part, we can congratulate and encourage students on a more personal level. The current community, with the success of the Sandbox group, is getting more and more active every day. We think if we utilize the groups listed above earlier on, we can maintain the community and grow it faster. The major portion is stronger staff communication and involvement to force the communities to expand. These will help grow the community and keep people motivated to continue through the course.